Customer interaction and digitizability − a structural approach to mass customization
نویسنده
چکیده
Enterprises in all branches of industry are being forced to react to the growing individualization of demand, yet, at the same time, increasing competitive pressure dictates that costs must also continue to decrease. Companies have to adopt strategies which embrace both a closer reaction to the customers’ needs and efficiency. Mass Customization meets this challenge by offering individually customized goods and services at mass production efficieny.
منابع مشابه
Mass Customization: four approaches to deliver customized products and services with mass production efficiency
Enterprises in all branches of industry are being forced to react to the growing individualization of demand, yet, at the same time, increasing competitive pressure dictates that costs must also continue to decrease. Companies have to adopt strategies which embrace both cost efficiency and a closer reaction to customers’ needs. Mass customization meets this challenge by producing goods and serv...
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